Available — Senior WordPress & MarTech

Fast stores. Then the funnel.

I build fast WooCommerce stores, wire clean GTM tracking and write the custom plugins a store actually needs. 8+ years in WordPress, 30+ sites shipped.

Senior WordPress developer growing into MarTech — GTM, Meta pixel and ecommerce tracking on a live store, custom WooCommerce plugins, and 8+ years of WordPress behind it.

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Track record● on the job
PageSpeed desktop iFit
0
PageSpeed mobile iFit
77 → 0
Search query iFit
1–5 min → 0.05 s
Alt text written iFit
0 products
Sites shipped Qeema
0+
Uptime Qeema
0%
From iFit (2024 → now) and Qeema Tech (2018 → 2021)
Recruiter snapshot● available for new opportunities
Target roles
Senior WordPress Dev · MarTech
Experience
8+ yrs WordPress · 10 yrs web
Current
iFit · Apr 2024 → now
Location
Helwan, Cairo · remote
Languages
Arabic · English (very good)
Education
BSc Computers & Info · 2016
Full history in the CV · references on request
PageSpeed0

Desktop · mobile 77 → 84 · iFit

Search0.05 s

Was 1–5 minutes per search · iFit

Checkout3,600

Districts in a custom City → District plugin · iFit

Sites0+

WordPress / WooCommerce · Qeema

Selected work

Proof, not promises.

Three projects — each one shipped, measured, and handed over clean.

Qeema Tech — 30+ sites
Scale — WordPress · WooCommerce

Qeema Tech

Delivered 30+ WordPress & WooCommerce sites, fixed critical cPanel/WHM issues for 99.8% uptime, and mentored junior developers.

30+Sites
+25%Satisfaction
99.8%Uptime
WooCommercecPanel/WHMMentoring
Welkin — Design system
Craft — Frontend · Design system

Welkin Company

Turned design requirements into WordPress pages — layouts, UI updates and ongoing refinement for consistency and usability.

Figma→ Live
SystemConsistency
CareMaintenance
WordPressFigmaFrontend
Built at iFit — 2024 → now

Features that shipped.

Custom WooCommerce work for a busy supplements store in Egypt — tested on staging first, with a rollback copy kept.

Checkout

City → District shipping

Custom plugin with dropdowns for 28 cities and ~3,600 districts from Bosta data, validation, and shipping rates per zone.

Speed

Search: minutes → 0.05 s

Traced repeated outages to one search query on a 7M-row table, rewrote it, and cut each search from 1–5 minutes to 0.05 s.

Promotions

Free gift with purchase

Gift shown under the product in the cart, gift stock per variation and Arabic translation — also packaged as a public plugin.

Tracking

GTM + Meta pixel

page_view, add_to_cart, begin_checkout and purchase events for the Limitless brand, verified with the brand’s agency.

Retention

Cart recovery & coupons

Abandoned-cart flow with 3 designed emails, an automatic first-signup coupon, and a pop-up capped at 3 views per session.

Integrations

WooCommerce → Odoo

Order sync to the Odoo ERP through webhooks — diagnosed why orders went missing and documented the fix.

Services

What I ship.

Three lanes — make it fast, make it measurable, keep it running.

01 — Build

WordPress & WooCommerce

Custom WooCommerce plugins, Elementor pages, checkout and shipping logic, and payment gateways like Paymob and PayTabs — fast and maintainable.

02 — Measure

GTM / GA4 / Clarity

GTM containers, Meta pixel and ecommerce events from add_to_cart to purchase, Search Console fixes and monthly KPI reports.

03 — Keep it running

Speed & stability

Speed work, Cloudflare rules, staging-first updates and root-cause fixes for outages — so the store stays up when the sale goes live.

How it works

Three steps. No surprises.

Clear scope, weekly demos, handover that your team can run.

01

Discover & plan

Audit, event plan, and scope — you know the timeline before we start.

02

Build & polish

Built on staging first and reviewed in the browser, with a rollback copy kept for every change.

03

Measure & hand over

GTM/GA4 live, QA, docs, and training — then I stay for launch week.

Experience — 2016 → Present

Where it shipped.

Apr 2024 → Present

IFIT — Supplements Online

Senior WP & MarTech

PageSpeed 98 · Search 1–5 min → 0.05 s · GTM + Meta pixel · Custom plugins

Jan 2022 → Jan 2024

Welkin

WordPress & Frontend

Design-system fidelity · Page layouts · Iterative UI

Oct 2018 → Jan 2021

Qeema Tech

WordPress Developer

30+ sites · +25% satisfaction · 99.8% uptime · +30% delivery

Jul 2016 → Oct 2018

Nahdet Misr

Web Designer

Illustrations & layouts — the graphic base behind the code.

StackPHP · JS · HTML/CSS · JSON · Postman · Linux · Cloudflare · Figma · Adobe · Stripo
Automation & CRM
GTM / GA4ZohoHubSpotActiveCampaignIntercomWhatsApp APIZapiern8n
UnbounceTypeform360DialogRasayelBotSpaceOctopodsChargebeeTapfiliateUnifonicClarityMetabase
Contact

Let’s ship.

Performance rescue, rebuild, or MarTech wiring — reply in 24h.

Message
Direct — Madlin Nabil · Helwan (Remote worldwide)
me@madlinnabil.com
01270178157
madlinnabil.com · Arabic · English
WordPressWooCommerceGTM → GA4